In late June, 2015, Myrtle Beach officials implemented a “floating zone” downtown—referred to as the south mixed-use area—that will allow real estate developers to suggest projects that don’t necessary fit the current zoning in the area. The officials hope the move will inspire creative, mixed use development in that part of town. The south-mixed use area begins at First Avenue North and goes all the way to Seventh Avenue North and covers the Atlantic Ocean to Kings Highway in Myrtle Beach. Mixed Use High-Intensity (MU-H) is the current zoning in the area, and allows for commercial and retail developments. “It’s amazing when you go down there and you wander around and see the potential for what it could be,” said John Pedersen, City Manager.
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